GIS is for Everyone

GIS for the Environment

GIS and Remote Sensing (RS) are powerful tools for environmental data analysis, planning, environmental assessments, environmental impact evaluations, water quality studies, environmental compliance, environmental permitting and environmental records evaluation. GIS and RS allow better viewing and understanding physical features and the relationships that influence in a given critical environmental condition. Factors such as contamination points, vegetation, slope, soils and hydro-graphic can be viewed and overlaid to determine various environmental parameters and impact analysis. 

GIS for Business

The primary focus for all business is its customers—how to identify them, keep them, reach them, and find more like them. To accomplish these goals better than your competitors, you must focus on customer marketing applications.                      Understanding your customers’ demographics and behaviors increases your chances of retaining them and finding more like them. Geoidea is offering a GIS Market Segmentation and Costumer Micro-targeting Analysis to increase clients and benefits by targeting potential customers. Combining demographic data, GIS software, technology, and Web services, Geoidea will identify specific customer groups                     categorized by common characteristics, analyze proximity customer density and identify customer address. A Market Segmentation analysis combines the “who” of demography with the “where” of geography to create a model of            classifications or segments of your interest. A Customers Micro-Target Analysis provides detail down to the potential client’s residence. With Identifying, analyzing and geo-coding the appropriate data it is possible to spot potential costumer’s location by their address. For instance, knowing costumers address it is possible to make a direct mail campaign which is more effective and economic than a bulk mail campaign. 

Geo-Journalism

Geo-journalism is about geo-data. Data become more powerful when you know its location. Telling a story with geo-data is Geo-journalism. There is an expanding use of interactive maps and data in the media, not simply to answer the conventional “where” of the news story but as an integral narrative means to help communicate complex information more quickly and easily to a wide audience.   It reflects the increased interaction between content producers (journalist) and several other fields such as Geographic Information Systems (GIS),   computer science and statistics. Geo-journalism is a Geoidea service designed to help journalists to produce powerful and unprecedented visualizations of news by using interactive maps. GIS facilitates journalists to analyze data and look for interesting relationships and relate these to news stories. GIS helps to access a vast store of readily available data at no cost. This data comes from government agencies, GIS consortiums, universities, and commercial ventures. 

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